Do not sell. Distinguish yourself.

A prospective client and I had a consult 5 months ago. She decided at the time NOT to begin a fitness program with me, and that is fine. This is where my selling process differs from the majority. Because I don't sell.

(Yes, we call them consults. And if you give them a snappy name, it's time to grow up.)

When we meet for our consult we do some assessments, have a complimentary workout, cover what Metal Wellness offers, and then I make a recommendation on how best to proceed.

I do not try to sell you anything, or use any compliance tactics.

People know when they are being baited with compliance triggers, and even if it does make a sale THAT DAY, they will resent me for it, and will leave at their earliest opportunity. Consider what it's like walking into a GNC, being upsold and convinced to begin a membership. I want happy clients--not people who I tricked into paying me money. Happy clients give their workouts maximal effort. Happy clients are self-empowered, because they make their own damn decisions. Happy clients make notable progress with me for months and years.

What Metal Wellness does in the gym people notice.

This is evidenced by the attached screenshot. Now I'm talking with the same person 5 months later who has shopped around (always advisable), and wants to train with me.

With that all said, do what you do well. Put your ego to good use. Not everybody is a business owner, but can you educate yourself in your work field, and be one of the best ones in your department? Can you be the person who gives the best advice? Be the best cook, the best party-thrower, or whatever else?

Done

-Joe